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Level 2, Module 2: Core Buyer Personas Toolkit
Purpose:
This worksheet helps you identify, understand, and document your project’s key buyer personas — the people most likely to see value in what you’re selling. Use it as your personal reference when writing posts, creating ads, or talking to clients.
Step 1. Identify Your Buyer Types
List down the most common types of people who inquire or buy your project.
Examples:
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OFW Investor
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First-Time Homebuyer
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Affluent Cebuano
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Retiree
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Young Professional
Step 2. Create a Persona Sheet for Each Buyer Type
Persona Name: ____________________________
(Give each persona a name or label — e.g., “OFW Investor,” “Young Family,” etc.)
| Category | Your Notes |
|---|---|
| Demographics | Age range, income level, family setup, work background |
| Pain Points | What problems or frustrations are they trying to solve? |
| Motivators | What excites or drives them to buy? |
| Objections | What might hold them back from buying? |
Step 3. Match Your Project’s Value to Each Persona
List three things about your project that this persona will care about most.
For each, explain why it matters to them.
| Project Feature / Benefit | Why This Matters to the Persona |
|---|---|
Step 4. Write a Persona Summary
Use this short template to summarize your understanding:
“My buyer, [Persona Name], is a [description].
They are motivated by [main motivator] but held back by [main objection].
What they value most in our project is [key benefit].”
Step 5. Use AI to Refine (Optional)
You can use ChatGPT or similar tools to speed up your thinking:
Prompt Example:
“You are a real estate marketing strategist. Generate three core buyer personas for [Project Name]. For each persona, include demographics, pain points, motivators, objections, and messaging suggestions.”
Review AI’s suggestions and adjust based on your real-world experience.
Step 6. Apply What You Learned
Create a simple Persona Sheet for at least three different buyer types for your project.
You’ll use these sheets later in Level 2 to build your branding and ad messaging.
Key Reminder:
When you understand your buyers, your marketing becomes natural and personal.
You won’t have to chase clients — they’ll recognize themselves in your message.
Core Buyer Personas – Worksheet Page
🧍 Persona #1: _______________________________
Demographics
(Age, income, family setup, work background)
Pain Points
(What problems or frustrations are they trying to solve?)
Motivators
(What excites or drives them to buy?)
Objections
(What might hold them back from buying?)
Project Features That Match Their Needs
| Project Feature / Benefit | Why This Matters to the Persona |
|---|---|
🧍 Persona #2: _______________________________
Demographics
Pain Points
Motivators
Objections
Project Features That Match Their Needs
| Project Feature / Benefit | Why This Matters to the Persona |
|---|---|
🧍 Persona #3: _______________________________
Demographics
Pain Points
Motivators
Objections
Project Features That Match Their Needs
| Project Feature / Benefit | Why This Matters to the Persona |
|---|---|
✍️ Summary Reflection
“After completing this worksheet, I now understand that my ideal buyers are _______________, and they care most about _______________.
My next step is to adjust my posts, presentations, and conversations so they directly speak to their goals and motivations.”